Nestlé and Formula 1® Forge Historic Partnership, Making KitKat the Official Chocolate Bar of F1.

Nestlé has entered into a groundbreaking global partnership with Formula 1® (F1®), designating KitKat as the official chocolate bar of the motorsport giant. This multi-year alliance represents Nestlé’s largest global brand collaboration, marking a bold move to expand KitKat’s reach and further accelerate its worldwide growth.

Bringing Breaks to the Fastest Sport on Earth

Formula 1® boasts an incredible fanbase of over 700 million people worldwide, with a rapidly growing and increasingly diverse audience. As the sport continues to gain popularity, especially among younger demographics, it benefits from a highly engaging and immersive digital ecosystem. Through this innovative partnership, KitKat aims to extend its famous “Have a Break, Have a KitKat” slogan to millions of motorsport enthusiasts, encouraging them to take a well-deserved break in the midst of the thrilling action on the track.

A Season of Surprises and Celebrations

The partnership will officially kick off during the 2025 season, coinciding with two significant milestones: the 90th anniversary of KitKat and the 75th anniversary of Formula 1®. This exciting collaboration will continue to unfold throughout 2026, with fans treated to a variety of engaging experiences. These include consumer activations, exclusive promotional prizes such as F1 tickets and merchandise, immersive fan zones at select Grands Prix, and prominent trackside branding. The campaign will also feature light-hearted, fun-filled content designed to connect with fans and enhance their F1 experience.

Uniting Iconic Global Brands for an Unforgettable Experience

This partnership brings together two beloved global brands, blending the high-speed thrill of Formula 1 with KitKat’s long-standing tradition of providing a moment of relaxation. The shared sense of excitement and enjoyment from both brands will create unique experiences for F1 fans across the globe.

“Formula 1® is a global phenomenon with a dynamic, diverse fanbase, particularly among younger adults,” said Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé. “With its global appeal and action-packed calendar, F1® offers KitKat the ideal platform to remind everyone to take a break. We look forward to bringing our signature fun and light-hearted spirit to the sport and delivering unforgettable experiences to fans worldwide.”

Emily Prazer, Chief Commercial Officer at Formula 1®, expressed excitement about the partnership, saying, “KitKat is a brand that resonates globally, and we’re thrilled to have them join the F1 family. Their energy and passion will offer incredible experiences to our fans and introduce a new audience to the thrill of motorsport.”

Through this partnership, Nestlé and Formula 1® are set to create lasting memories for fans, blending speed, excitement, and the joy of taking a break with KitKat.