US Coffee Consumption Trends 2024: Home Brewing on the Rise
A new report by Expert Reviews reveals how coffee consumption habits are shifting in the United States. As inflation drives up the cost of coffee shop visits, more Americans are turning to home brewing. The “US Coffee Consumption: Trends and Statistics 2024” report offers insights into how Americans are enjoying their coffee this year, highlighting key trends and preferences.
Home Brewing Gains Popularity
The report found that 80% of Americans drink at least one cup of coffee at home daily, a 10% increase since 2017. On average, consumers spend $75 annually on home coffee supplies. Drip coffee remains the most popular brewing method, favored by 45% of home drinkers.
The US leads the global coffee machine market, contributing $3.7 billion (29%) of the $12.63 billion market in 2024. With an annual growth rate of 2.63%, this market is projected to exceed $4.3 billion by 2030.
Coffee Shops Face Challenges
Despite 51% of Americans visiting coffee shops weekly, rising costs are influencing habits. Only 8% buy coffee daily, and 54% spend $20 or less monthly at coffee shops. The price of a coffee shop cup has increased by 23% over three years, impacting sales at major chains like Starbucks.
Top Coffee Preferences in 2024
- Cappuccino is the nation’s favorite coffee, chosen by 55%.
- Milky coffee dominates, with 77% preferring milk or cream, and alternatives like oat milk (+90%) and almond milk (+71%) gaining traction.
- Black coffee is declining, with consumption dropping from 74% in 2022 to just 18% in 2024.
Daily consumption varies by generation: 83% of Baby Boomers drink coffee daily, compared to 42% of Gen Z. Most Americans (60%) drink 1-2 cups daily, while 36% enjoy 3-5 cups.
Emerging Coffee Trends
- Iced coffee is a hit with Gen Z, with 85% saying they love it.
- Sustainable coffee appeals to 70% of consumers, and 47% seek fair-trade options.
- Dalgona coffee, popularized on social media, continues to trend in US homes.
- Espresso martinis are on the rise, with 1 in 4 Americans enjoying them—a 79% increase since 2022.
As home brewing continues to grow, 2024 is expected to be a record-breaking year for coffee machine sales. With evolving preferences and new trends, the US coffee landscape is changing rapidly, providing opportunities for both home brewers and coffee businesses.
