FSSAI Urges FBOs to Comply with Supreme Court Guidelines on Advertisements
The Food Safety and Standards Authority of India (FSSAI) has issued an advisory urging all Food Business Operators (FBOs) to strictly follow the Supreme Court’s directives on advertisements. This move aims to curb misleading advertisements and safeguard consumer interests.
Supreme Court’s Directive on Advertisements
The Supreme Court of India has mandated that advertisers and advertising agencies submit a self-declaration certifying that their advertisements comply with the Advertising Code under the Cable Television Networks Rules, 1994. This declaration must be uploaded on designated portals before any advertisement is printed, aired, or displayed.
Advertisers are also required to provide proof of the self-declaration to the respective broadcaster, printer, publisher, TV channel, or electronic media. This step ensures transparency and accountability in advertising practices.
The directive was issued during a case hearing of Indian Medical Association (IMA) vs. Union of India & Others and is aimed at protecting consumers from misleading claims and promoting ethical advertising.
Dedicated Portals for Self-Declaration
In line with the Supreme Court’s order, the Ministry of Information & Broadcasting (MIB) has introduced a new feature on its Broadcast Seva Portal for TV and radio advertisements. Similarly, the Press Council of India has added functionality to its portal for print, digital, and internet-based advertisements.
These portals, operational since June 4, 2024, allow advertisers to upload their self-certifications and generate proof of compliance.
Importance for Food Businesses
FSSAI emphasizes that food businesses must adhere to these guidelines to maintain consumer trust and avoid penalties. Misleading advertisements can harm public health and tarnish a brand’s reputation. By ensuring compliance, food businesses can promote their products ethically and enhance their credibility.
Key Takeaways for Advertisers
- Submit a self-declaration on designated portals before publishing or airing advertisements.
- Ensure compliance with the Advertising Code under the Cable Television Networks Rules, 1994.
- Retain proof of self-declaration and share it with concerned parties.
By following these guidelines, food businesses and advertisers can build trust, protect consumers, and contribute to a fair marketplace.
