Gear Up for Veganuary 2025: A Celebration of Plant-Based Living

As 2025 begins, the world gears up for Veganuary, the global campaign inspiring people to embrace a vegan lifestyle for 31 days. In India, Veganuary has seen incredible growth, with over 2,50,000 Indians pledging to try veganism over the past three years.

This rising interest in plant-based living is driven by growing awareness, celebrity endorsements, and easier access to vegan alternatives. From plant-based meats to dairy-free options, the shift towards veganism is making waves across industries.

The Rise of Vegan Options in India

The food industry is taking notice. January 2024 marked a record-breaking year, with 70 new vegan dishes launched in restaurants across the country. Over 40 innovative plant-based products hit the shelves of major retailers and food brands.

For Veganuary 2025, the momentum continues to grow. Indian brands are gearing up with new product launches, exclusive vegan menus, and special deals to meet the increasing demand for plant-based options.

Restaurants Join the Movement

Renowned restaurateur AD Singh, Managing Director of Olive Bar and Kitchen, shared his excitement:
“We’re thrilled to support Veganuary by offering a curated vegan menu. January is a time when many focus on health and make resolutions for the new year. Our plant-based menu not only promotes wellness but also aligns with eco-friendly practices. It’s our way of encouraging guests to make healthier, planet-friendly choices.”

Retailers Lead the Way

Leading retail chains are also embracing Veganuary. Nature’s Basket COO Sachin Agarwal said,
“We are proud to be part of Veganuary and support a movement that benefits both health and the environment. This year marks our third Veganuary, and we’re introducing an even wider range of vegan products in our stores. Our mission is to inspire more people to embrace veganism and create a sustainable future.”

Mayank Gupta, Co-Founder of Food Square, added,
“At Food Square, we’ve introduced a dedicated vegan aisle for Veganuary, offering everything from daily essentials to gourmet items. No need to read labels—just head straight to our vegan collection!”

Workplaces Join the Challenge

Even workplaces are joining the movement. Kulpreet Freddy Vesuna, Founder of Impact PR, said,
“This year, we embraced the Veganuary Workplace Challenge to inspire healthier lifestyles. I transitioned to vegetarianism three years ago, and now, going vegan feels like an exciting next step.”

Veganuary 2025 promises to bring more opportunities for individuals and businesses to embrace plant-based living. From free 31-day meal plans to nutrition tips, it’s never been easier to try vegan. Join the movement today and start the year with a healthy, sustainable choice!