Liquor Makers Urge FSSAI for Desi Single Malt Standards

Indian single malt whisky is rapidly gaining recognition in international markets, with exports to 60 countries and numerous prestigious global awards under its belt. The segment’s rapid growth and rising demand for premium alcoholic beverages have prompted Indian liquor manufacturers to advocate for a dedicated standard from the Food Safety and Standards Authority of India (FSSAI).

According to the Confederation of Indian Alcoholic Beverage Companies (CIABC), a leading industry body, establishing a separate FSSAI standard for Indian single malt whisky will help maintain its reputation, ensure authenticity, and distinguish it from other types of whisky. The move aligns with the global trend of premiumization, where consumers increasingly seek high-quality alcoholic beverages.

In addition to pursuing specific standards, Indian liquor makers are also working toward obtaining a Geographical Indication (GI) tag for Indian single malt whisky. A GI tag serves as a certificate of authenticity, verifying the product’s origin and quality. It also enhances the product’s value in both national and international markets, contributing to its premium positioning.

The Indian single malt whisky market is growing at an impressive annual rate of 30%, driven by increasing consumer demand for high-end alcohol. This growth reflects India’s broader efforts to position itself as a key exporter of premium alcoholic beverages. The proposed FSSAI standards would ensure consistent quality and authenticity, further boosting the appeal of Indian single malts in global markets.

This initiative also aligns with the industry’s goal to showcase Indian whisky as a world-class product that meets and exceeds international quality standards. By differentiating homegrown single malts from other whisky types, Indian producers aim to elevate the category’s status and strengthen its presence in the global premium whisky market.

The push for FSSAI standards and a GI tag is expected to bring multiple benefits. For manufacturers, it would enhance regulatory compliance and support innovation in the sector. For consumers, it ensures access to high-quality, authentic Indian single malt whisky.

Stakeholders believe this move will not only solidify the credibility of Indian single malts but also contribute to the industry’s long-term growth and innovation. Discussions with FSSAI are set to continue, as Indian liquor manufacturers work collectively to keep Indian single malts at the forefront of the global whisky market.

With these efforts, Indian single malt whisky is on its way to becoming a symbol of quality and excellence in the international premium beverage space.